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We’re Passionate …

With decades of experience working for some of the UK’s most high profile brands, as well as for smaller start ups, we know how clients operate, what they think and what they want. We are passionate about using our expertise to bring the client’s voice into the heart of an agency. Our mission is to cultivate client-agency partnerships built on trust, collaboration and mutual support. It’s this alchemy which, we believe, delivers results.

We’re Friendly …

We apply the same principles to our business that we apply to our lives. We are friendly, approachable and supportive. Our founder, Fiona Wylie, is renowned for her warmth, informal style and sense of fun as well as her passion for championing brands. Call Fiona for a chat to find out how we might be able to work together.




Fiona’s background


Fiona has over 15 years experience working with big household brand names including British Airways, Clover, Nestle and Benadryl. Winner of multiple innovation awards and recognised as a ’Rising Star’ by Marketing Week, Fiona is driven by understanding brands’ challenges. Working closely with her team, she has a strong reputation for building marketing strategies, built on strategic planning, solid insights and creativity.

After rising through the ranks, finally at Perrigo, Fiona spotted an opportunity to swap sides and take her ‘client-side’ expertise into agency life. In 2018, Fiona’s business, Brand Champions was born. She is a firm believer that time invested early and consistently in maintaining and supporting the client-agency relationship is fundamental to success.